Friday, September 27
(For Mom Bloggers and Influencers)

Whether you’re a new or experienced blogger or influencer, our Friday workshops will help you stand out in a busy online world. You’ll walk away feeling inspired, satisfied, and full of ideas that will take your blog to the next level. Plus, you’ll get to network with brands, bond with other bloggers and influencers, and cap off the night with a lively cocktail party to celebrate a day well spent.

8 a.m.

Registration Opens
Breakfast Sponsored by Sambucol

9–9:15 a.m.

Welcome to WOW

9:15–9:50 a.m.

Panel Discussion: The Female Forces Driving the Natural Products Industry

Speakers: Maxine Wolf, Worth Herrell, Cathy Browne, Sue Jacobs, and Laura Fuentes
Behind many of your favorite healthy and sustainable brands are determined, tireless, and innovative women working to make this world a better place. In this panel, you’ll hear from veterans of the industry as we celebrate the key role women have played in bringing better-for-you products and conscious consumerism to the mainstream.

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10–11:40 a.m.

Influencer-to-Brand Speed Networking

Connect with better-for-you brands and kickstart exciting partnerships in a one-on-one setting.
By Invitation Only

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10-10:45 a.m.

Influencer-to-Influencer Networking

Finding your tribe is key to succeeding as an influencer. Use this time to mingle and connect with your fellow content creators.

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10:55 a.m.-11:40 a.m. .

10 Editing Tips Every Blogger Should Know

Speaker: Maureen Frost
Your content—the unique viewpoint you offer the world—is valuable. But if you don’t present your ideas in a way that’s easy to understand, you risk not connecting with your audience, or even having an audience at all. In this workshop, Maureen discusses the common writing pitfalls that plague beginners while sharing the crucial editing steps necessary for blogging success.

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Lunch sponsored by Wild Planet
Utilizing Our Oceans with Reverence and Wisdom

Speaker: William F. Carvalho
There is a popular prediction that there will be no wild fish by 2050—is that true? During this presentation, William will cover the state of the ocean and non-sustainable fishing practices. He will discuss how a shift towards sustainable fishing on a grand scale can help to reverse this trend to ensure the future of wild fish for our future generations.

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1–2 p.m.

Panel Discussion: All About the Benjamins: The Many Ways to Make Money As a Content Creator

Speakers:Carolynne Harvey, Cris Stone, Emily Dunn, and Skye Mclain
Earning a living as a content creator is not rocket science. Nor is there just one way to do it. In this panel, you’ll hear from successful entrepreneurs, bloggers, and social media influencers about the different avenues of income you can create while staying true to your brand. You’ll walk away with the tools needed to partner with companies, earn with affiliate links, grow and monetize your email list, teach your craft to others, and more.

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2:15-4 p.m.

Blogger & Influencer Workshops
Attendees will choose two workshops to attend.

Manifesting More in Less Time
Speaker: Aaronica Cole
Do you constantly feel like you’re grinding it out but not reaping the benefits? Maybe you’re struggling to grow your brand while maintaining a balance between work and parenting. If it feels like there aren’t enough hours in the day to accomplish all you want, this session was made for you. Hear from a professional blogger and mom of three on how to streamline your workflow so that you can accomplish more without working all the time.

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The Secret to Growing Your Facebook Audience Organically
Speaker: Abbie Alter
Having a strong following on Facebook can open the doors to monetization and catapult your brand to success. In this workshop, you’ll learn which types of content can organically grow your influence and build an audience without falling prey to common tactics that just don’t work.

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From Blogger to Podcaster: Tips and Tricks We Learned Along the Way
Speakers: Dr Sarah Davis and Evie Granville MEd
How do you make your blog jump off the page and come to life? By turning it into an engaging podcast! In this seminar, Evie and Sarah share tips and tricks to navigate through the transition and capture and engage an audience with your audio content. You’ll learn how to build audience engagement, streamline your editing process, and produce an unscripted show that still sounds organized, polished, and practiced.

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How to Land the Television Appearance
Speakers: Rebecca Andexler, Adeina Anderson, and Lisa Leslie-Williams
Securing that sought after TV spot can provide you an excellent platform to promote your brand and grow your audience. But how do you stand out in a sea of experts and PR pitches? And how do you become a “regular” once you do get your turn? During this panel, you’ll learn how to book your spot, nail your segment, and capitalize on the new exposure.

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Making the Connection: How Influencers Can Effectively Work with Brands
Speaker: Julie Cole
You want to take your blog or social media content to the next level, but do you know how to forge meaningful relationships with brands? Julie, co-founder of Mabel’s Labels, shares her robust experience working with bloggers and influencers in this pivotal workshop. You’ll learn what brands are looking for in a partnership and how to build connections with those you want to work with.

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Building a Visually Appealing Brand: How to Create and Curate Authentic and Engaging Content
Speakers: Rebecca and JT Andexler
A visual brand is like a billboard for your business; discover the keys to shaping your messages and you’ll connect with your audience in a powerful and lasting way. In this workshop, Rebecca and JT will explore the various components of great branding, including image creation and curation and the importance of connecting visuals through powerful storytelling.

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Standing Out as a New Blogger
Speakers: Onyi Azih
With a saturated market of bloggers and influencers, is it worth your time to get started in the industry? Will brands even notice you? In this workshop, you’ll learn from a professional blogger how to authentically stand out amongst the crowd and get noticed by brands.

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4–6 p.m.

Exhibit Hall

6–7:30 p.m.


7:30–9 p.m.

Cocktail Party
Light Hors D’oeuvres will be provided.

Saturday, September 28
(for all moms)

You won’t feel alone when it comes to navigating a healthy lifestyle for you and your family. You’ll meet other women that are on a similar journey, discover better-for-you products in the Exhibit Hall, attend educational workshops, and feel inspired and motivated to live life on your terms. Plus, you’ll have the chance to win prizes and all moms will walk away with a Goody Bag filled with free samples worth over $250!

8 a.m.

Registration Opens

8 a.m.–9 a.m.

Tea and Coffee Break

9–9:15 a.m.

Welcome to WOW: Day Two

9:15–11:45 a.m.

General Sessions & Keynote

Getting Better Sleep: The Ultimate Guide for Exhausted Parents

Speaker: Carolynne Harvey
How many times have you thought after having kids, “Will I ever sleep again?” Carolynne J. Harvey, baby sleep expert, author, and Founder of Dream Baby Sleep, is here to help. In this sought after sleep workshop, you’ll learn the tools needed to improve your family’s sleep. Carolynne will share why your baby isn’t sleeping, how to prevent night waking and early rising, nap schedules by age, and more—so that you can finally get some rest.

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Peaceful Parent, Happy Kids: Cooperation Without Yelling, Bribes, or Punishment

Speaker: Dr. Laura Markham
Are you tired of battling with your child to get them to cooperate or not sure how to find a happy medium between spoiled and strict? National speaker and author, Dr. Laura Markham offers practical strategies to raise a child who wants to cooperate by working with them rather than controlling them. In this talk, you’ll learn why children misbehave, how they develop self-discipline, why yelling and timeouts actually cause more misbehavior, and how to create the relationship you want with your child.

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Do Just One Thing

Keynote Speaker: Danny Seo
Big transformations are possible when you start by doing just one thing. In this motivational and inspirational session, Emmy Award-winning host and creator of Naturally, Danny Seo will share his top 20 all-star tips to go green and live healthy. With DIY demos, upcycled crafts, and surprise giveaways, Danny will help you save money, the planet, and your sanity.

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11:45 a.m.-12:30 p.m.

Lunch Break
Enjoy lunch on your own time at one of the Sheraton Arlington’s dining options.

12:30–3:30 p.m.

Exhibit Hall

3:15–3:30 p.m.

Tea and Coffee Break


Educational Workshops
Attendees will choose two workshops to attend.

The Art of Getting Organized and Staying That Way

Speaker: Kim Jones
Do you feel like you are constantly cleaning but never have a clean house? While you may have accepted defeat in this area, there is a better way. In her talk, Kim will share the art of getting and staying organized, even with kids. She’ll teach you how to create systems while getting the kids involved in order to maintain organization and regain your precious weekend hours.

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Public Parenting: Modern Manners for Sticky Situations

Speaker: Evie Granville and Sarah Davis
For most of us, parenting in public is one of the most stressful parts of the job. This is when your kids are sure to act up and your parenting skills are put on display for everyone to critique. From diaper-changing disasters to playdate expectations, travel etiquette, and more, Evie and Sarah will guide you through the maze of taking your children out into the world.

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7 Health Mistakes Every Mom Makes and the Prescription to Fix Them

Speaker: Lisa Leslie-Williams
Committing to your health can be a constant struggle, especially when pitted against the needs of your family and your career. In this enlightening workshop, Lisa will share the number one mistake that moms make when it comes to their health and wellness. You’ll also learn how to dramatically change your health when you change your mindset.

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Kids + Food: Establishing a Healthy Relationship

Speaker: Lahana Vigliano and Toye Penny
There are many factors in your child’s early life that shape their behavior towards food, whether it be their environment, what they’re exposed to, how you discuss it, and beyond. As a parent, you have the power to help your child (even the picky eaters!) make nutritional choices without using food as a punishment or a reward. In this panel session, you’ll learn all the tips and tricks to raising kids who love wholesome foods.

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Celebrating Your Body After Baby

Speaker: Skye McLain
So many things change when baby arrives, including your body. After the journey to grow a human, heal from childbirth, and nourish yourself beyond the fourth trimester, you deserve to celebrate your body and love the skin you’re in. In this workshop, Skye opens up about her journey to body positivity and the mental, emotional, and physical choices she made to love and accept herself after giving birth.

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Think Outside the Mayo Jar: Delicious, Easy, and Healthy Wild Planet Recipes

Speaker: Sue Jacobs
Don’t just stop at the tuna salad sandwich; there are plenty of fish (and recipes!) in the sea that go beyond the mundane. In this cooking demonstration, Sue will share simple and fresh ways to turn Wild Planet tuna, salmon, and sardines into tasty meals.

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How to Supercharge Your Stress Response with Hemp CBD

Speaker: Dr. Aimee Shunney
Stress have you down? Learn how hemp CBD can help better manage your emotional responses to stress, support healthy sleep patterns, and stabilize mood—all without intoxicating effects. In this workshop. Dr. Aimée will help you connect the dots between the health of your endocannabinoid system (yes, you have one!) and how you react to stress.

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The Wealthy Wife: Creating a Better Financial Future for Your Family

Speaker: Ashley Brown
In this session, Ashley will share powerful tips on how to create generational wealth to change your generational legacy. This training has a key focus on financial stewardship and money management. Whether you are climbing the corporate ladder or simply want to learn how to steward your finances and earn additional income, this session is for you.

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4:50–5:20 p.m.

General Session

The Holistic Approach to Feeling Good Everyday

Speaker: Kimberly Snyder
Acknowledging your power and unique voice may be the key to feeling good in your daily life. But where do you begin? In this session, Kimberly will discuss the healing intelligence of a conscious diet and share daily self-care practices to deeply connect with your body. You’ll walk away feeling invigorated and ready to embark on your quest for increased health, energy, beauty, emotional well-being, and personal growth.

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5:20–5:45 p.m.

Prize Drawings and Closing Remarks

5:45–6:15 p.m

Goody Bag Pickup